Cashing in on Star Wars

With only a little over 2 weeks before the latest Star Wars movie Rogue One sneaks into cinemas here, brands are going into hyperdrive with #simisaialsostarwars. Starting with Citibank. The consumer-friendly bank released tickets on Nov 28 (Monday) to watch the latest Star Wars adventure on iMAX, 3D BEFORE anyone else on the planet has a chance to see what goes into making an interplanetary death ray.

In the interest of the hunt, here’s a list of what other #simisaialsostarwars activities you can look forward to, starting with…

Quick links: Uber | Gold Class | Supermama | Typo | The Falcon’s Hangar | Elohim by Sabrina Goh | Vivocity | Citibank | SMRT

Continue reading →


May the 4th be with you!

Singaporeans are pretty lucky to be ahead of the time zone in America. For one, we get to watch Avengers: Age of Ultron before the U.S. audience, and we’re smart enough to make use of the Long Labour Day weekend to celebrate May the 4th, also known as Star Wars Day (for the by-now-obvious May the 4th be with you — imagine saying the Jedi mantra with a lisp — parallel) three full days ahead of the North American audience. In accordance to Star Wars creed, one must make use of any opportunity to celebrate this momentous occasion with pomp and lots of capitalistic procurement of coveted Star Wars toys.

This ever-vigilant Arc Trooper was on duty to prevent any Jedi shenanigans... oh, err, never mind. Move along...

This ever-vigilant Arc Trooper was on duty to prevent any Jedi shenanigans… oh, err, never mind. Move along…

Continue reading →