Cashing in on Star Wars

With only a little over 2 weeks before the latest Star Wars movie Rogue One sneaks into cinemas here, brands are going into hyperdrive with #simisaialsostarwars. Starting with Citibank. The consumer-friendly bank released tickets on Nov 28 (Monday) to watch the latest Star Wars adventure on iMAX, 3D BEFORE anyone else on the planet has a chance to see what goes into making an interplanetary death ray.

In the interest of the hunt, here’s a list of what other #simisaialsostarwars activities you can look forward to, starting with…

Quick links: Uber | Gold Class | Supermama | Typo | The Falcon’s Hangar | Elohim by Sabrina Goh | Vivocity | Citibank | SMRT

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The silver lining for Star Wars

It’s after halloween and nearing December; and everyone is getting into the Star Wars mood. With myriad merchandise rolling out from Disney and its affiliates, the only thing we haven’t yet seen is a Star Wars car.

Even though the products that have excited us thus far have been the toys (Millennium Falcon drone, anyone?), more products have been pushed towards the adult fans of late. Have you seen the Nixon Star Wars #Darkside collection yet? Another brand to target the Star Wars fans who had grown up with the original 1977 release is Royal Selangor Pewter. Continue reading →